Aitch wrote:so how have they done well out of it, you reckon? because people go to MN and Netmums?
Aside from the obvious raising awareness of mumsnet/netmums (which you could argue they don't necessarily need) the biggest reason for running a network like that is for the search engine benefits.
One of the BIG factors Google uses to weigh up the importance of a website (and thus where to rank it in the results) is the amount of links that point to that site. So, if I link to babyledweaning.com from my blog I'm effectively telling Google "I like this site, it's important, rank it higher". All the thousands of numpties - cough.. willing volunteers - who added a link back on their blog pages to MNs blog network using the little linky badge thingamajig are basically telling Google "this site is important, rank it higher". You're giving MNs a shitload of free advertising AND improving their 'SEO' without them having to do a bloody thing. A search engine optimisation guru's wet dream.
Anyway, there IS a way to add a link without telling Google "rank this site higher", and that's to tweak the HTML and add what's called a nofollow attribute. If you add rel="nofollow" to the mark-up of a link you're basically telling Google not to follow it, so not to rank it. (Which I did when I added the blogger network button to this site, because I'm a skanky ho.)
The HTML code mumsnet gives out for its badges looks a bit like this:
- Code: Select all
<a href="http://www.mumsnet.com/bloggers-network"><img src="http://www.mumsnet.com/images/bloggers_network/MN-blognetwork-104-final.png" width="206" height="104" alt="mumsnet" /></a>
To add the nofollow attribute, this would need to be changed to:
- Code: Select all
<a href="http://www.mumsnet.com/bloggers-network" rel="nofollow"><img src="http://www.mumsnet.com/images/bloggers_network/MN-blognetwork-104-final.png" width="206" height="104" alt="mumsnet" /></a>
As far as I'm aware there is nothing in their T&Cs about doing this and they don't ask people not to tweak the HTML. They're relying on the ignorance of most bloggers (who generally don't know HTML etc).
Resident geek. Mum to Isabel; Nov '09, & Oliver; May '12.